In a hole in the ground there lived...

You might think that the holders of commercial rights in The Hobbit would be more flexible with long-established businesses whose cultural, social and economic context is not that of the film and whose presence attests to the influence of Tolkien's work on the people of this and other countries; but no...

BBC News: Hobbit pub in Southampton threatened with legal action

Southampton Daily Echo: Southampton pub The Hobbit in battle with Hollywood studio